Factors affecting the impact of tourism on attitude change: A qualitative research

Abstract

Tourism plays a vital role in getting to know and understand each other. In this regard, the main purpose of this research chapter is to understand the relationship between tourism and attitude change and the factors affecting this relationship. Firstly, the role of tourism in changing attitudes is discussed within the framework of Allport's Contact Hypothesis, and then qualitative research results are given. The phenomenology research design was used in the research, and the interview method was preferred in obtaining data. Six open-ended questions were asked to 12 tourists, who came to §irnak, determined by the purposeful sampling method, with a semi-structured interview form. The answers given by the participants were determined by the descriptive analysis method. The research reveals that tourism is critical in eliminating problems between societies, opening social communication channels, reducing prejudices, and making existing attitudes more positive. © 2021, IGI Global.